Business interests

Posted by : Prince Monday, May 21, 2012


Tendulkar's immense popularity has led him to be an early pioneer in India on cricket business dealings when he signed a record sports management deal with Worldtel in 1995, the value of the deal being INR30 crore (US$5.99 million) over five years.[136] His next contract with WorldTel in 2001 was valued at INR80 crore (US$15.96 million) over five years.[137] In 2006, he signed a contract with Saatchi and Saatchi's ICONIX values at INR180 crore (US$35.91 million) over three years.[138]
Tendulkar has opened two restaurants: Tendulkar's[139] (Colaba, Mumbai) and Sachin's[140] (Mulund, Mumbai) and Bangalore. Sachin owns these restaurants in partnership with Sanjay Narang of Mars Restaurants.
In 2007, Tendulkar also announced a JV with the Future Group and Manipal Group to launch healthcare and sports fitness products under the brand name 'S Drive and Sach'.[141] A series of comic books by Virgin Comics is also due to be published featuring him as a superhero

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