Monday, May 21, 2012
Sachin Tendulkar has been sponsored by several brands throughout his career including Boost (1990–present),[143] Pepsi (1992–2009),[144] Action Shoes (1995–2000),[145] MRF (1999–2009),[146] Adidas (2000–10),[147] Britannia[148] Fiat Palio (2001–03),[149] TVS (2002–05),[150] ESPN Star Sports[151] Sunfeast (2007–13),[152] Canon (2006–09),[153] Airtel[154] Reynolds (2007–present),[155] G-Hanz (2005–07),[156] Sanyo BPL[157] Toshiba (2010–present),[158] Colgate-Palmolive,[159]Philips,[159] VISA,[159] Castrol India (2011–12),[160] Ujala Techno Bright[161] and Coca-Cola (2011–13)[162] (2001–07), (2002–present), (2004–06), (2007–present),
He has also been a spokesperson for National Egg Coordination Committee (2003–05),[163] AIDS Awareness Campaign (2005)[164] and Luminous India (2010–present)
